We scope the operation before we price the operation.
A useful service conversation begins with the actual workflow: demand sources, task definitions, decision rights, systems, exception rates, reporting needs and service windows. That information determines whether a process should be supported by people, automation, or a combination.
Combining capabilities
A customer operation may combine lead generation, customer support and analytics. A back-office programme may sit alongside collections and quality assurance. The right combination follows the customer journey and internal handoffs rather than a fixed package.